标题：Ordered search with asymmetric product design
作者机构：[Song, Hui] Shandong Univ, Sch Econ, 27 Shandanan Rd, Jinan, Peoples R China.; [Song, Hui] Shandong Univ, Sch Econ, Res Ctr Games & Econ Behav, 27 S 更多
通讯作者：Song, H;Song, H
通讯作者地址：[Song, H]Shandong Univ, Sch Econ, 27 Shandanan Rd, Jinan, Peoples R China;[Song, H]Shandong Univ, Sch Econ, Res Ctr Games & Econ Behav, 27 Shandanan R 更多
来源：JOURNAL OF ECONOMICS
关键词：Ordered search; Product differentiation; Taste heterogeneity
摘要：Two firms sell horizontally differentiated products on a platform; one product has generic design, whereas the other has polarized design. Consumers search sequentially for products and prices. We show that there always exists an equilibrium where firms correctly expect consumers to first search the product with polarized design. If the platform is able to choose a search order for consumers, generally it lets consumers search the product with polarized design first. The polarized-generic ordering can be achieved using a generalized English auction when product designs cannot be observed by the platform.