标题：Research on Maximum Profit of the Supply Chain under E-Commerce Environment
作者：Zhang, Jianghua; Gao, Zhenjuan; Sun, Can
作者机构：[Zhang, Jianghua; Gao, Zhenjuan] Shandong Univ, Sch Management, Jinan 250100, Shandong, Peoples R China.; [Sun, Can] Shanghai Jiao Tong Univ, Sino U 更多
会议名称：International Conference on Frontiers of Manufacturing and Design Science (ICFMD2010)
会议日期：DEC 11-12, 2010
来源：FRONTIERS OF MANUFACTURING AND DESIGN SCIENCE, PTS 1-4
关键词：E-Commerce; Supply Chain; Profit
摘要：According to various reports, E-Commerce has been developing rapidly in China. Under this circumstance, companies are faced with the choice of whether to shift to the E-supply chain from the traditional one. In this paper, literature on supply chain are reviewed first, followed by the modeling of profit function of individual firm in the supply chain and the whole supply chain by taking investment scale on E-Commerce as a variable and the setting sales quality as a function which depends on both the retail price and investment scale on E-Commerce. Additionally, this paper also demonstrates the existence of supply chain's maximum profit, and finally put forward further research directions.