标题:Examining the Effects of High-Tech Corporate Brand Performances on the Internal Stakeholders and the External Stakeholders
作者:Wang Yi; Wang Xingyuan
通讯作者:Wang, Y
作者机构:[Wang Yi; Wang Xingyuan] Shandong Univ, Sch Management, Jinan 250100, Peoples R China.
会议名称:15th International Conference on Industrial Engineering and Engineering Management
会议日期:SEP 20-22, 2008
来源:PROCEEDINGS OF THE 15TH INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND ENGINEERING MANAGEMENT, VOLS A-C
出版年:2008
页码:1819-1822
关键词:Corporate Brand Performances; Internal Stakeholders; External; Stakeholders
摘要:The brand fame, brand acclaiming and brand loyalty of the high - tech corporate not only have effects on the market share through the customers, but also have essential effects on the internal stakeholders with the represent of the staff and the external stakeholders like the suppliers, the sales agencies, the finance organizations, the government and the like. With the help of the brand performances, the corporate can be more effective to attract the outstanding staff to establish lasting relationship with it, and get the favorite negotiation conditions and business chances in the relationship with the external stakeholders. On the base of the data of high - tech corporate, this paper explores the effects of the corporate brand performances on the internal stakeholders and the external stakeholders.
收录类别:CPCI-S;CPCI-SSH
资源类型:会议论文
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