标题：Research on online consuming based on information system model
作者：Wang, Haiping ;Hu, Zhengming
作者机构：[Wang, Haiping ] School of Statistics and Mathematics, Shandong University of Finance, Jinan, 250014, China;[Hu, Zhengming ] Management school, Shando 更多
会议名称：2009 Conference on International Institute of Applied Statistics Studies, IIASS 2009
会议日期：1 July 2009 through 3 July 2009
来源：Quantitative Analysis Technology and Related Engineering Applications: Conference Proceedings of 2009 International Institute of Applied Statistics Studies, IIASS 2009
关键词：D & M IS model; Online consuming; Perceived risk; Perceived website's quality
摘要：Delone and McLean (D & M) model of Information System (IS) success is typically used in the acceptance of IS, which focuses on the influence of IS quality to its use. Research on online consuming is not only the question about IS, but also includes the content of marketing and consumer's behavior. A model on online consuming is developed based on D & M IS model. And the university students are used as samples. Empirical analysis is used with SEM (Structure Equation Modeling). The findings prove that IS model is able to be used to online consumer behavior on the one side. On the other side, the role of factors influencing online consumer's behavior is examined. Finally the corresponding suggestions are provided to the operation of retail websites.