标题:Prospects of Brand Choice Behavior Research from Cognitive Perspective
作者:Wang, Xiaohui; Lin, Lin
通讯作者:Wang, XH
作者机构:[Wang, Xiaohui] Shandong Univ Finance, Sch Comp & Informat Engn, Jinan, Peoples R China.; [Lin, Lin] Shandong Univ, Sch Econ, Jinan, Peoples R China 更多
会议名称:International Colloquium on Computing, Communication, Control, and Management (CCCM 2010)
会议日期:AUG 20-22, 2010
来源:2010 INTERNATIONAL COLLOQUIUM ON COMPUTING, COMMUNICATION, CONTROL, AND MANAGEMENT (CCCM2010), VOL II
出版年:2010
页码:701-703
关键词:consumer; brand choice; cognition
摘要:The article reviews relevant literature at home and abroad on consumer brand choice behavior and summarizes the study evolution of consumer brand choice behavior, and puts forward view on relevant research prospects from cognitive perspective in this field.
收录类别:CPCI-S
资源类型:会议论文
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