标题：A Preliminary Study of the Social Media Marketing under the Social Network Theory
作者机构：[Wu, MX]Shandong Univ Weihai, Weihai 264209, Peoples R China.
会议名称：International Conference on Social Science and Technology Education (ICSSTE)
会议日期：APR 11-12, 2015
来源：PROCEEDINGS OF THE 2015 INTERNATIONAL CONFERENCE ON SOCIAL SCIENCE AND TECHNOLOGY EDUCATION (ICSSTE 2015)
关键词：social network; Social media marketing; The characteristics of Consumer; behavior; The marketing strategy
摘要：With the development of the Internet technology, It also puts forward some marketing strategies.. is no doubt that it has been a profound impact on the way of new social media rnarketIng enterprises. people's social behavior and social communication. based on Key words: social network; Social media marketing. The the birth of the new network tools of web 2.0, the expansion of the network social density, makes the social media arise. At... present there have been some foreign social media marketing especially to the characteristics of Consumer behavior; The marketing strategy strategies which can he references. This paper Introduces the characteristics of the social media marketing, on the basis of it, analyzes the characteristics of current Chinese consumers' behavior, as well as the characteristics of the differences between social media marketing and the traditional media, and