标题：Influence of IT/IS on green innovation
作者机构：[Ma, Huizi ] Shandong University of Science and Technology, College of Information Science and Engineering, Qingdao, Shandong; 266590, China
来源：Revista Tecnica de la Facultad de Ingenieria Universidad del Zulia
摘要：Information technology and information system (IT/IS) could serve as a favorable environment and operation platform for green innovation. To optimize IT/IS resources and improve green innovation, utilization of IT/IS is divided into four aspects to study their influence on green innovation, including IT/IS in R&D, IT/IS in production, IT/IS in marketing, and IT/IS in administration. Structural equation method based on partial least squares (PLS) is used to perform the empirical study. Results show that IT/IS in R&D has significant positive influence on green design innovation and green management innovation while IT/IS in production has a relatively strong effect on green equipment innovation. Influence of IT/IS in marketing on green innovation appears to be weak; and IT/IS in administration has a direct influence on green management innovation.