标题：Identifying Key Peripheral Cues Affecting the Behavior of Decision-maker under Computer Network Application Environment
作者：Ding, Lili; Wang, Xiaoling; Jiang, Yanan
作者机构：[Ding, Lili; Wang, Xiaoling; Jiang, Yanan] Shandong Univ Sci & Technol, Coll Econ & Management, Qingdao, Shandong, Peoples R China.
会议名称：4th International Conference on Education and Sports Education (ESE)
会议日期：APR 11-12, 2013
来源：2013 FOURTH INTERNATIONAL CONFERENCE ON EDUCATION AND SPORTS EDUCATION (ESE 2013), PT III
关键词：Peripheral cues; Internet information technology; Multiple regression
摘要：The development of internet information technology promotes the reform of different education disciplines. It not only focuses on the theory and technology innovation, but also needs to pay more attention to the practical application between network technologies and other disciplines. This paper studies the consumer decision-making behavior under the support of network technology, and explores the new approaches to apply network technology to the case study of management teaching. Some empirical studies of Taobao mall, Jingdong mall and Clap mall in low-cost cellphones are provided using regression analysis method. Combing the standard network feature of low-touch product, we propose management tools of these products, and prove that peripheral cues have positive reinforcement.