标题：Market density and entry decision: An empirical study in emerging economy
作者：Zhang, Xi-Kai ;Sun, Wei ;Tang, Gui-Yao
作者机构：[Zhang, Xi-Kai ] Business School, Shandong University of Technology, Zibo, China;[Tang, Gui-Yao ] School of Management, Shandong University, Jinan, Ch 更多
会议名称：20th International Conference on Industrial Engineering and Engineering Management, IEEM 2013
会议日期：10 December 2013 through 13 December 2013
来源：Proceedings of 20th International Conference on Industrial Engineering and Engineering Management: Theory and Apply of Industrial Engineering
关键词：Competition; Legitimacy; Market density; Market depth
摘要：This paper examines the relationship between market density and the entry decision from the perspective of organizational ecology. We tested hypothesis by modeling number of entries in a population of insurance companies in an emerging economy from 2001 to 2006. We found a positive relationship between market density and entry decision and concluded that industry depth can moderate such a relationship. © Springer-Verlag Berlin Heidelberg 2013.