标题:Research of famous-brand product's vitality based on customer elasticity
作者:Wen, De-Cheng ;Li, Kai-Peng
通讯作者:Wen, DC
作者机构:[Wen, De-Cheng ] School of Business and Management, Shandong University, 27 Shanda Nan Road, Jinan, Shandong Province, China;[Li, Kai-Peng ] School of 更多
会议名称:International Conference on Management and Service Science, MASS 2009
会议日期:20 September 2009 through 22 September 2009
来源:Proceedings - International Conference on Management and Service Science, MASS 2009
出版年:2009
DOI:10.1109/ICMSS.2009.5304534
关键词:Customer age elasticity; Customer income elasticity; Famous-brand product vitality index
摘要:After developing an outer model of the famous-brand product vitality, this paper presents the concept and calculation formula of the famous-brand product vitality index, the concept of customer elasticity on the basis of Product Famous-brand Vitality Index. The paper also takes Haier's product as an example to calculate out its famous-brand vitality index, the customer elasticity index at customer's different age and income levels. Based on the analyses of the result. the paper gives some suggests for Haier Group. ©2009 IEEE.
收录类别:EI;SCOPUS
资源类型:会议论文;期刊论文
原文链接:https://www.scopus.com/inward/record.uri?eid=2-s2.0-73849122296&doi=10.1109%2fICMSS.2009.5304534&partnerID=40&md5=dc6cfa52b8a41732a0db9c09a3e7d319
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