标题：Research of famous-brand product's vitality based on customer elasticity
作者：Wen, De-Cheng ;Li, Kai-Peng
作者机构：[Wen, De-Cheng ] School of Business and Management, Shandong University, 27 Shanda Nan Road, Jinan, Shandong Province, China;[Li, Kai-Peng ] School of 更多
会议名称：International Conference on Management and Service Science, MASS 2009
会议日期：20 September 2009 through 22 September 2009
来源：Proceedings - International Conference on Management and Service Science, MASS 2009
关键词：Customer age elasticity; Customer income elasticity; Famous-brand product vitality index
摘要：After developing an outer model of the famous-brand product vitality, this paper presents the concept and calculation formula of the famous-brand product vitality index, the concept of customer elasticity on the basis of Product Famous-brand Vitality Index. The paper also takes Haier's product as an example to calculate out its famous-brand vitality index, the customer elasticity index at customer's different age and income levels. Based on the analyses of the result. the paper gives some suggests for Haier Group. ©2009 IEEE.