标题：RETRACTED ARTICLE: The creation process model of brand value for online community and empirical research
作者：Yi, Jin ;Wang, Xingyuan
作者机构：[Yi, Jin ;Wang, Xingyuan ] School of Management, Shandong University, Jinan, China
会议名称：2nd International Conference on e-Business and Information System Security, EBISS2010
会议日期：22 May 2010 through 23 May 2010
来源：2010 2nd International Conference on E-Business and Information System Security, EBISS2010
关键词：Brand value; Online community; Online community brand; The creation process model of brand value
摘要：In perspective of the sustainable growth for the online community, the paper firstly proposed the practical significance of brand strategy implementation for online community, then designed the brand value creation process model of online community based on consumer's participation, and elaborated each process, finally, it took an online community as example, for demonstrating the creation process model and the 3 important concepts of branding, consumer's participation and brand value creation. ©2010 IEEE.