标题：Modern enterprise should attach more importance to the knowledge property right self-protection
作者：Liu, G; Min, W; Wu, GH
会议名称：1996 International Conference on Management Science and Engineering
会议日期：OCT 14-16, 1996
来源：PROCEEDINGS OF '96 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE & ENGINEERING
关键词：modern enterprise; knowledge property right; trademark; case
摘要：The knowledge property right is easier to be harmed than tangible property right due to its intangiblebility. That stealing knowledge can invade right does not exist in many peoples' minds. With the fast development of the market economy and the vitalization of the international trade, it is realised deeper the vale of knowledge property right as intangible wealth and its position in the international scientific technology,economy and trade. Under the condition that the international society attaching importance to the knowledge property right, the enterprise should well protect it. This paper starts with the main contents of the knowledge property right and then discusses the significance and methods for enterprise to protect it. In the end,a successful case for a group company paying attention to the trademark is introduced.