标题:Data mining technology for tourism image creation
作者:Hou Xingqi; Wang Chuansong; Xiao Wenwen
作者机构:[Hou Xingqi; Wang Chuansong; Xiao Wenwen] Shandong Univ, Sch Management, Jinan, Shandong, Peoples R China.; [Hou Xingqi] Shandong Inst Tourism & Hos 更多
通讯作者地址:[Hou, XQ]Shandong Univ, Sch Management, Jinan, Shandong, Peoples R China;[Hou, XQ]Shandong Inst Tourism & Hospitality, Hotel Management Dept, Jinan, S 更多
来源:AGRO FOOD INDUSTRY HI-TECH
出版年:2017
卷:28
期:1
页码:2027-2030
关键词:Data Mining Technology; content analysis method; tourism image
摘要:With the advances in computer technology, adopting data mining to analyze and process assessment information from tourists about travel destinations has become an important research method for creating a tourism image. In this study, taking Mount Tai as an example and using ROST Content Mining software, the author performs a content analysis to search for online assessment information from tourists and probes into their perception of the tourism image of Mount Tai to provide a basis for enhancing tourism image.
收录类别:EI;SCOPUS;SCIE
资源类型:期刊论文
原文链接:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85020936393&partnerID=40&md5=6366e45629e33bf4f57a861822ac713f
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