标题:Effects of the Store-owned Brands and Direct Marketing Channels on Products\' Innovation
作者:Huixin Yang;Meng Wang;
作者机构:[Huixin Yang]School of Management, Shandong University;[Meng Wang]China Minsheng Banking Corporation, Jinan Branch
来源:Proceedings of 2013 2nd International Conference on Economics, Business Innovation(ICEBI 2013)
出版年:2013
关键词:Store-Owned Band; Direct-Distribution Channel; Innovation
摘要:With retailers\' expanding market power, the store-owned brands are becoming increasingly popular recently. In order to ensure their profits, manufacturers have to develop new distribution channels, which are known as direct-market channels. This paper views the two distribution channels, store-owned...
资源类型:会议论文
原文链接:http://kns.cnki.net/kns/detail/detail.aspx?FileName=CDYA201305002002&DbName=IPFD2013
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