标题：Effects of the Store-owned Brands and Direct Marketing Channels on Products\' Innovation
作者：Huixin Yang;Meng Wang;
作者机构：[Huixin Yang]School of Management, Shandong University;[Meng Wang]China Minsheng Banking Corporation, Jinan Branch
来源：Proceedings of 2013 2nd International Conference on Economics, Business Innovation(ICEBI 2013)
关键词：Store-Owned Band; Direct-Distribution Channel; Innovation
摘要：With retailers\' expanding market power, the store-owned brands are becoming increasingly popular recently. In order to ensure their profits, manufacturers have to develop new distribution channels, which are known as direct-market channels. This paper views the two distribution channels, store-owned...