标题：Sports intangible assets assessment
作者机构：[Bin, Liang] Shandong Univ Finance & Econ, Inst Sports, Jinan 250014, Peoples R China.
会议名称：Pre-Olympic Congress on Sports Science and Computer Science in Sport (IACSS 2012)
会议日期：JUL 24-25, 2012
来源：PROCEEDINGS OF 2012 PRE-OLYMPIC CONGRESS ON SPORTS SCIENCE AND COMPUTER SCIENCE IN SPORT (IACSS2012)
关键词：sports; Intangible assets; Value; assessment
摘要：sports intangible assets refers to the process of sports have objective form of economic resources, it attached to the main body of the existence and sports category, for its owners and operators to provide a certain legal rights or advantage and bring economic benefits of asset. This study sports intangible assets evaluation of research, this paper focuses on the sports of the intangible assets judgment standard, basic features, and the main factors of influence the assessment. In further analysis is proposed on the basis of the asset valuation of the physical intangible important principles that achieve social sports organization socialization of social sports is the foundation of the intangible assets value assessment, cultivate sports intangible assets evaluation personnel and the development of the sports intermediary is social sports intangible assets value evaluation breakthrough, establish and perfect the management of sports intangible assets related laws and regulations is the social sports intangible assets value evaluation of legal protection, foreign investment and foreign intangible assets value evaluation is the advanced experience of the social sports intangible assets value evaluation shortcuts.