标题：The limit price startegy Analysis of Integrated Medicine Supply Chain Based on Government Regulation
作者：Shen Liang; Wang Yu-yan
作者机构：[Shen Liang] Shandong Univ Finance & Econ, Sch Finance, Jinan, Shandong, Peoples R China.; [Wang Yu-yan] Shandong Univ Finance & Econ, Sch Managemen 更多
会议名称：3rd International Conference on Advanced Design and Manufacturing Engineering (ADME 2013)
会议日期：JUL 13-14, 2013
来源：ADVANCED DESIGN AND MANUFACTURING TECHNOLOGY III, PTS 1-4
关键词：integrated medicine supply chain; government regulation; limit price; strategy
摘要：Considering the integrated medicine supply chain, and introducing the government limit pricing and subsidy mechanism, the pricing strategy of integrated medicine supply chain was studied in this paper. And the optimal strategy in the face of market fluctuations caused by unconventional emergencies based on government regulation was given. The study shows that, under different subsidy levels, the optimal production volume, retail price and profit of the supply chain are related to production cost, market size, government regulation and government subsidy; government's limit price regulation on medicines is welfare for both consumers and retailers, and it is favorable for medicine supply chain's normal development.