标题：An Empirical Study on Qingdao Farmers' Decision-Making Style
作者：Hu, Bao-ling; Wang, Gui-ping; Lu, Yu-ye
作者机构：[Hu, Bao-ling; Lu, Yu-ye] Qingdao Technol Univ, Sch Business, Qingdao 266520, Peoples R China.; [Wang, Gui-ping] Shandong Univ, Sch Management, Jina 更多
会议名称：International Conference on Engineering and Business Management
会议日期：MAR 25-27, 2010
来源：EBM 2010: INTERNATIONAL CONFERENCE ON ENGINEERING AND BUSINESS MANAGEMENT, VOLS 1-8
关键词：consumer behavior; decision-making styles in shopping; rural area of; Qingdao
摘要：The study has applied Consumer Styles Inventory (CSI) to measure Qingdao farmers' decision-making styles. Six decision-making styles were detected for Qingdao fanners through exploratory factor analysis: they are fashion-hedonistic conscious, price and "value for money" shopping conscious, careful evaluation and rational choice, confused by over-choice and brand conscious, and perfection or high-quality conscious. Factors for measuring Qingdao farmers' decision-making styles are provided with statistical significance also revealed by one-way ANOVA analysis.