标题:An Empirical Study on Qingdao Farmers' Decision-Making Style
作者:Hu, Bao-ling; Wang, Gui-ping; Lu, Yu-ye
通讯作者:Hu, BL
作者机构:[Hu, Bao-ling; Lu, Yu-ye] Qingdao Technol Univ, Sch Business, Qingdao 266520, Peoples R China.; [Wang, Gui-ping] Shandong Univ, Sch Management, Jina 更多
会议名称:International Conference on Engineering and Business Management
会议日期:MAR 25-27, 2010
来源:EBM 2010: INTERNATIONAL CONFERENCE ON ENGINEERING AND BUSINESS MANAGEMENT, VOLS 1-8
出版年:2010
页码:2313-+
关键词:consumer behavior; decision-making styles in shopping; rural area of; Qingdao
摘要:The study has applied Consumer Styles Inventory (CSI) to measure Qingdao farmers' decision-making styles. Six decision-making styles were detected for Qingdao fanners through exploratory factor analysis: they are fashion-hedonistic conscious, price and "value for money" shopping conscious, careful evaluation and rational choice, confused by over-choice and brand conscious, and perfection or high-quality conscious. Factors for measuring Qingdao farmers' decision-making styles are provided with statistical significance also revealed by one-way ANOVA analysis.
收录类别:CPCI-SSH
资源类型:会议论文
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