标题:Program Quality Competition in Broadcasting Markets
作者:Li, Changying; Zhang, Jianhu
作者机构:[Li, Changying; Zhang, Jianhu] Shandong Univ, Sch Econ, 27 Shanda South Rd, Jinan 250100, Shandong, Peoples R China.
通讯作者:Li, CY
通讯作者地址:[Li, CY]Shandong Univ, Sch Econ, 27 Shanda South Rd, Jinan 250100, Shandong, Peoples R China.
来源:JOURNAL OF PUBLIC ECONOMIC THEORY
出版年:2016
卷:18
期:4
页码:666-689
DOI:10.1111/jpet.12150
摘要:This paper develops a duopoly model where broadcasters first choose their program quality and then their pricing strategy. Two alternative financing schemes are considered: pay-TV and free-to-air. We find that, from a welfare perspective, a pay-TV regime always generates inadequate quality and advertising, whereas free-to-air might produce excessive quality and advertising. In the case of asymmetric competition, a pay-TV broadcaster always has a stronger incentive to conduct research and development than a free-to-air broadcaster does. Both platforms could either over- or underinvest. The pay-TV broadcaster always shows too few advertisements, but the free-to-air media might act in the opposite manner.
收录类别:SCOPUS;SSCI
WOS核心被引频次:4
Scopus被引频次:4
资源类型:期刊论文
原文链接:https://www.scopus.com/inward/record.uri?eid=2-s2.0-84960194574&doi=10.1111%2fjpet.12150&partnerID=40&md5=188880b461dd5528342712a076220fb0
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