标题：Research on Senior Executive's Reputation and Enterprise's Transaction Costs Based on KMRW Reputation Model
作者机构：[Qian, Qiu] Shandong Univ, Sch Management, Jinan 250100, Peoples R China.
会议名称：International Conference on Engineering and Business Management
会议日期：MAR 25-27, 2010
来源：EBM 2010: INTERNATIONAL CONFERENCE ON ENGINEERING AND BUSINESS MANAGEMENT, VOLS 1-8
关键词：Senior Executive; Reputation; Transaction Costs; KMRW Reputation Model
摘要：Enterprise's transaction cost is affected by many aspects and senior executive's reputation is one of the most important factors. The senior executive with a higher reputation can reduces cost effectively. Using the KMRW Reputation Model, this paper analyses the relationship between senior executive's reputation and enterprise's transaction costs. Reputation has important significance for enterprises, so importance should be attached to the establishment and management of reputation.