标题：The Influence of Female Consumption in the Context of Womenomics
作者机构：[Su Ke] Shandong Univ Finance & Econ, Sch Appl English Studies, Jinan 250014, Peoples R China.
会议名称：International Symposium on Female Survival and Development
会议日期：OCT 17-18, 2015
来源：PROCEEDINGS OF 2015 INTERNATIONAL SYMPOSIUM - FEMALE SURVIVAL AND DEVELOPMENT
关键词：Womenomics; Female consumption; Influence of consumption
摘要：The increasing significance of women in economic growth is reflected in the new word "womenomics" coined by combining "women" and "economics". The concept of "womenomics" marks a breakthrough in women studies, as well as the transition from physiological and psychological perspectives to social economic ones. The paper studies the influence of female consumption from three aspects: Women as consumers and decision-makers in modem consumption promote development of consumption-oriented economy; Modem consumption structure is improved by diversified female consumption; Females' enthusiasm for online shopping greatly expands the space of consumption through new media.