标题：Innovation intensity, creativity enhancement, and eco-innovation strategy: The roles of customer demand and environmental regulation
作者：Liao Y.-C.; Tsai K.-H.
作者机构：[Liao, Y.-C] School of Management, Shandong University, Jinan, China;[ Tsai, K.-H] Department of Business Administration, National Taipei University, 更多
通讯作者地址：[Liao, Y.-C] School of Management, Shandong UniversityChina;
来源：Business Strategy and the Environment
关键词：creativity enhancement; eco-innovation strategy; environmental benefit; environmental regulation; innovation intensity; sustainability
摘要：This study develops a contingency framework to investigate how and when innovation intensity and creativity enhancement affect a firm's eco-innovation strategy by drawing upon the perspectives of the resource-based view and stakeholder theory. This investigation aims to explore whether firms with high innovation intensity and creativity enhancement really pursue eco-innovation strategy. Our examination is based on a sample of 2,126 manufacturing firms. By using a hierarchical regression, the results reveal that the effects of innovation intensity and creativity enhancement on eco-innovation strategy depend on customer demand and environmental regulation. Specifically, customer demand positively moderates the effects of innovation intensity and creativity enhancement on eco-innovation strategy, whereas existing regulation has a weaker effect on the relationship between innovation activities and eco-innovation strategy than that of anticipated regulation. © 2018 John Wiley & Sons, Ltd and ERP Environment