标题：Applying DeLone and McLean information system model to online consumer behavior in China
作者：Wang, Haiping ;Hu, Zhengming
作者机构：[Wang, Haiping ] School of Statistics and Mathematics, Shandong University of Finance, Jinan, China;[Hu, Zhengming ] Management School, Shandong Unive 更多
会议名称：2009 International Conference on Management of e-Commerce and e-Government, ICMeCG 2009
会议日期：16 September 2009 through 19 September 2009
来源：2009 International Conference on Management of e-Commerce and e-Government, ICMeCG 2009
关键词：Delone and McLean IS model; Online consuming; Perceived risk; Perceived website quality
摘要：In order to examine whether DeLone and McLean Information System (IS) model can be used in explaining online consumer behavior in China, a model is developed based on it from consumer's perception perspective. Considering Chinese consumer's risk-averse character, a risk factor is added. In empirical analysis, the university students are used as samples and Structure Equation Modeling (SEM) is used as analysis method with SPSS15.0 and Lisre 18.70. Relationships between various factors in DeLone and McLean IS model and perceived risk are all verified except that between use intention and perceived net benefit. The findings show that our model can interpret Chinese consumers' online behavior. Finally the corresponding suggestions based on the findings are provided to the operation of retail websites. © 2009 IEEE.