标题:Research on Consumers' brand choice cognitive processes
作者:Wang, Xiaohui; Lin, Lin
通讯作者:Wang, X
作者机构:[Wang, Xiaohui] Shandong Univ Finance, Sch Comp & Informat Engn, Shandong, Peoples R China.; [Lin, Lin] Shandong Univ, Sch Econ, Shandong, Peoples R 更多
会议名称:International Conference on Quantum, Nano and Micro Technologies
会议日期:OCT 27-28, 2010
来源:QUANTUM, NANO, MICRO AND INFORMATION TECHNOLOGIES
出版年:2011
卷:39
页码:338-341
DOI:10.4028/www.scientific.net/AMR.39.338
关键词:Production; Brand choice; Cognitive processes
摘要:The paper firstly analyzes ACT* theory based on production system frame and its study principle deeply, analyzes and discusses the cognitive processes of consumers' brand choice by using production rules on the basis, and gives out new explanatory notes on dynamic study phenomenon of consumers experienced after several brand choice processes..
收录类别:CPCI-S;EI;SCOPUS
资源类型:会议论文;期刊论文
原文链接:https://www.scopus.com/inward/record.uri?eid=2-s2.0-78650933965&doi=10.4028%2fwww.scientific.net%2fAMM.39.338&partnerID=40&md5=91beed6610350538df308a30432acf22
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