标题：Bridging market demand, proactivity, and technology competence with eco-innovations: The moderating role of innovation openness
作者：Liao Y.-C.; Tsai K.-H.
作者机构：[Liao, Y.-C] School of Management, Shandong University, Jinan, China;[ Tsai, K.-H] Department of Business Administration, National Taipei University, 更多
通讯作者地址：[Liao, Y.-C] School of Management, Shandong UniversityChina;
来源：Corporate Social Responsibility and Environmental Management
关键词：eco-innovation; environmental proactivity; market demand; openness; stakeholder engagement; technology competence
摘要：This study develops a contingency framework by drawing upon on the perspectives of resource-based view, stakeholder, and open innovation to investigate how and when market demand, environmental proactivity, and technology competence affect a firm's decision on the scope of eco-innovation. A sample composed of 1,717 service firms is utilized to test the hypotheses. A zero-truncated negative binomial approach is adopted to analyze the data. The results reveal that innovation openness plays a significant moderating role in the influence of proactivity and technology competence on the scope of eco-innovation. Specifically, environmental proactivity has a stronger effect on the scope of eco-innovation under high levels of search breadth and depth. Moreover, technology competence has more influence on the scope of eco-innovation under a high level of search breadth. In addition, the results reveal that market demand positively affects the scope of eco-innovation. © 2018 John Wiley & Sons, Ltd and ERP Environment