标题：A Study of Retail Sales Forecasting with the Huff Model
作者机构：[Su Shuai] Shandong Univ Polit Sci & Law, Jinan, Peoples R China.
会议名称：International Conference on Psychology, Management and Social Science (PMSS 2013)
会议日期：JAN 23-24, 2013
来源：PSYCHOLOGY, MANAGEMENT AND SOCIAL SCIENCE
关键词：The Huff Model; Mid-sized city; Potential sales
摘要：This study aimed to predict retail sales of local markets in Changsha city of China with the Huff model. Using the Huff Model, we examined whether the predicted retail sales of local markets may be different in Changsha, China, from the department stores, supermarkets, shopping malls, and home appliance stores. The probability that a customer shops at location depends upon the store size and the travel time factors calculated by the Huff Model. We found that the predicted retail sales of shopping malls have a greater value than others. People who live in a mid-sized city may have easier access to any stores within the city boundary than people in metropolitan areas. Therefore, people in a mid-sized city are more sensitive to store size, because a bigger store size means greater opportunities, incentivizing consumers to travel further to competing stores after passing by nearer, smaller stores.