标题：Analysis of Marketing Modes Based on Time-space Check-in Data
作者：Wang, Haiping; Chen, Xiaolong; Ren, Min
作者机构：[Wang, Haiping; Chen, Xiaolong] Shandong Univ Finance & Econ, Sch Insurance, 40 Shungeng Rd, Jinan, Shandong, Peoples R China.; [Ren, Min] Shandong 更多
会议名称：International Conference on Electrical, Mechanical and Industrial Engineering (ICEMIE)
会议日期：APR 24-25, 2016
来源：Proceedings of the 2016 International Conference on Electrical, Mechanical and Industrial Engineering (ICEMIE)
关键词：time-space path; check-in; marketing modes
摘要：We analyzed how to apply the check-in data to marketing areas by means of the current check-in software based on the theory of Time-Space Path. First, we explored possible marketing modes according to the path in the Time-Space theory and several kinds of interactive ways between people in time-space areas. Second, we chose the time-space coexistence and space coexistence conditions to make logical analysis. We found out the appropriate marketing time and locations by using the check-in data. Our contribution is to apply the time-space theory to the marketing analysis.