标题:Analysis of Marketing Modes Based on Time-space Check-in Data
作者:Wang, Haiping; Chen, Xiaolong; Ren, Min
通讯作者:Wang, HP
作者机构:[Wang, Haiping; Chen, Xiaolong] Shandong Univ Finance & Econ, Sch Insurance, 40 Shungeng Rd, Jinan, Shandong, Peoples R China.; [Ren, Min] Shandong 更多
会议名称:International Conference on Electrical, Mechanical and Industrial Engineering (ICEMIE)
会议日期:APR 24-25, 2016
来源:Proceedings of the 2016 International Conference on Electrical, Mechanical and Industrial Engineering (ICEMIE)
出版年:2016
卷:51
页码:104-107
关键词:time-space path; check-in; marketing modes
摘要:We analyzed how to apply the check-in data to marketing areas by means of the current check-in software based on the theory of Time-Space Path. First, we explored possible marketing modes according to the path in the Time-Space theory and several kinds of interactive ways between people in time-space areas. Second, we chose the time-space coexistence and space coexistence conditions to make logical analysis. We found out the appropriate marketing time and locations by using the check-in data. Our contribution is to apply the time-space theory to the marketing analysis.
收录类别:CPCI-S
资源类型:会议论文
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