标题:Development of Mobile Commerce in China: Internal Factors, Driving Forces and Integrated Strategies
作者:Liang, Yilin; Wang, Ruijin; Cao, Yang
作者机构:[Liang, Yilin; Wang, Ruijin; Cao, Yang] Shandong Univ, Sch Management, Jinan 250100, Peoples R China.
会议名称:7th Wuhan International Conference on E-Business
会议日期:MAY 31-JUN 01, 2008
来源:SEVENTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS, VOLS I-III
出版年:2008
页码:416-421
关键词:mobile commerce; strategic integration model; electronic commerce
摘要:The present paper analyzes the participant factors and the core processes of mobile commerce (henceforth, m-commerce) and explores the driving forces of the mobile environment. As a consequence of societal, technological and economical drivers, the demand and distribution of in-commerce are influenced dramatically. Due to the limitations of profit distribution and m-commerce application, the players involved except mobile network operators lack enough enthusiasm for the m-commerce markets which hinders the provision of effective services and the development of the whole Chinese m-commerce market. Based on such a situation, a strategic integration model in the mobile environment is set up.
收录类别:CPCI-S;CPCI-SSH
资源类型:会议论文
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