标题：Development of Mobile Commerce in China: Internal Factors, Driving Forces and Integrated Strategies
作者：Liang, Yilin; Wang, Ruijin; Cao, Yang
作者机构：[Liang, Yilin; Wang, Ruijin; Cao, Yang] Shandong Univ, Sch Management, Jinan 250100, Peoples R China.
会议名称：7th Wuhan International Conference on E-Business
会议日期：MAY 31-JUN 01, 2008
来源：SEVENTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS, VOLS I-III
关键词：mobile commerce; strategic integration model; electronic commerce
摘要：The present paper analyzes the participant factors and the core processes of mobile commerce (henceforth, m-commerce) and explores the driving forces of the mobile environment. As a consequence of societal, technological and economical drivers, the demand and distribution of in-commerce are influenced dramatically. Due to the limitations of profit distribution and m-commerce application, the players involved except mobile network operators lack enough enthusiasm for the m-commerce markets which hinders the provision of effective services and the development of the whole Chinese m-commerce market. Based on such a situation, a strategic integration model in the mobile environment is set up.