标题：A Study on the Demand Characteristics of Middle School Students' Outbound Study Tours based on Perceived Value
作者：Song, Zhenchun; Xu, Lili
作者机构：[Song, Zhenchun] Shandong Univ, Sch Management, Tourism Management Dept, Jinan 250100, Shandong, Peoples R China.
会议名称：International Symposium on Green Hospitality and Tourism Management
会议日期：JAN 29-31, 2010
来源：PROCEEDINGS OF INTERNATIONAL SYMPOSIUM ON GREEN HOSPITALITY AND TOURISM MANAGEMENT
关键词：Outbound tourism; study tour; demand characteristics; middle school; students
摘要：From the perspective of perceived value, this paper makes an empirical study on the demand characteristics of middle school students' outbound study tours. The data analysis shows that the tourism activities of the questionnaire can be reduced to three-category activities: visiting activities, entertainment and contact activities, and study activities. Middle school students are more interested in visiting activities, and entertainment and contact activities. Therefore, the demand characteristics of outbound study tours are making travel as the primary goal and study as the second. Middle school students are more willing to travel with their classmates. In the choice of information sources and organizers, middle school students mostly rely on the school, compared with the tourism service enterprises.