标题：Relationship Structure of Sustainable Rural Tourism in Policy-making Stakeholders: a Case Study
作者：Wang, Sujie; Liu, Haiying; Cheng, Weihong
作者机构：[Wang, Sujie] Shandong Univ, Sch Management, Tourism Management Dept, Jinan 250100, Shandong, Peoples R China.
会议名称：International Symposium on Green Hospitality and Tourism Management
会议日期：JAN 29-31, 2010
来源：PROCEEDINGS OF INTERNATIONAL SYMPOSIUM ON GREEN HOSPITALITY AND TOURISM MANAGEMENT
关键词：Relationship structure; social network; stakeholder; rural tourism
摘要：Sustainable rural tourism based on a wider and holistic perspective attempts to reconcile the interests of multi-parities in the long run. Relationships between stakeholders play an important part in the competitive advantage. Seeing that, for any rural tourism development to have the greatest chance of success, a reasonable and harmonious relationship among policy-making stakeholders must be developed. This study, taking Yangjiabu village as an example, seeks to examine stakeholder relationships among rural destination stakeholders from the social network perspective and put forward corresponding measures to optimize this network structure.