标题：Innovation intensity, creativity enhancement, and eco-innovation strategy: The roles of customer demand and environmental regulation
作者：Liao, Yi-Chuan; Tsai, Kuen-Hung
作者机构：[Liao, Yi-Chuan] Shandong Univ, Sch Management, 27 Shanda Nanlu, Jinan 250100, Shandong, Peoples R China.; [Tsai, Kuen-Hung] Natl Taipei Univ, Dept 更多
通讯作者地址：[Liao, YC]Shandong Univ, Sch Management, 27 Shanda Nanlu, Jinan 250100, Shandong, Peoples R China.
来源：BUSINESS STRATEGY AND THE ENVIRONMENT
关键词：creativity enhancement; eco-innovation strategy; environmental benefit;; environmental regulation; innovation intensity; sustainability
摘要：This study develops a contingency framework to investigate how and when innovation intensity and creativity enhancement affect a firm's eco-innovation strategy by drawing upon the perspectives of the resource-based view and stakeholder theory. This investigation aims to explore whether firms with high innovation intensity and creativity enhancement really pursue eco-innovation strategy. Our examination is based on a sample of 2,126 manufacturing firms. By using a hierarchical regression, the results reveal that the effects of innovation intensity and creativity enhancement on eco-innovation strategy depend on customer demand and environmental regulation. Specifically, customer demand positively moderates the effects of innovation intensity and creativity enhancement on eco-innovation strategy, whereas existing regulation has a weaker effect on the relationship between innovation activities and eco-innovation strategy than that of anticipated regulation.